ECO ALF.

 

 

Only innovative recycling materials go into their collections. For the best reason: Because there is no planet B.


THE IDEA BEHIND

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Out of frustration over the overuse of the world's natural resources and the amount of waste produced by industrialized countries ECO ALF decided not to continue to use natural resources of the planet in an indiscriminate way.

The problem was that when we went to the market to look for recycled materials we found a very poor supply, very low quality and with very low recycling rates.

ECOALF saw the need to start making alliances through investment in sophisticated innovation processes to develop fabrics, linings, ribbons, soles, labels, cords with recycled materials.

They recycled more than 80 million plastic bottles and phantom fishing nets - which are are among the biggest culprits of deaths in our oceans - to date ...

Recycled rubber from used tires is used for their line of flip-flops. A project done in collaboration with SIGNUS and the CTCR (La Rioja Footwear Technological Center). Cotton and wool used for their knits, shirts and sweaters are also recycled. 

Even coffee goes into their clothes: Drink it, wear it! Of course it's a bit more complicated than this. That's why they explain each material they use in their collections in detail here.

 


THE FOUNDERS

ECOALF was created in 2012 by Javier Goyeneche, a young entrepreneur from Madrid who studied Business Administration at the European School of Business in London and holds a Master in International Marketing Strategies at Chicago’s Northwestern University. In 1995, Goyeneche founded Fun & Basics, a fashion label specialized in handbags and accessories, which after only ten years, already owned 70 stores and 350 retail outlets. In 2005, his business success earned him a coveted award as the Best Young Entrepreneur in Madrid. Dismayed at the amount of waste produced every day in the world of fashion, he created Ecoalf, a new fashion concept that uses discarded materials, avoiding further contamination to our planet. AzureAzure did an interesting interview with him. Read it here.

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Recycling can be the solution if we create a new generation of fashion products made with recycled materials with the same quality, design and technical properties as the best non-recycled products.