Minimal nordic design aesthetics meets heritage background. The focus: Creating a ’sustainable (read: smaller) wardrobe' with timeless quality items, which can be used in a flexible way.
HOW THEY WORK
To achieve this goal, the key elements are; longevity and multipurpose functionality combined with the best materials. It is important that sustainability becomes an integral part of the design process – but sustainability should never compromise fashion, fit, and quality.
The re-launch of the Fonnesbech brand enabled us to incorporate a sustainable way of thinking into our DNA from the start. The Fonnesbech heritage dictates social responsibility and the sense of looking forward. It is a challenge to work with sustainability, because of its complex nature and the various opinions related to the subject. At Fonnesbech, we see sustainability as a journey, where we thrive to embed sustainability gradually in our approach moving forward.
Our efforts were acknowledged and awarded with the ELLE magazine CSR Style Award 2015." Read more about what they exactly do here.
Fonnesbech was founded on October 26, 1847 when Anders Fonnesbech opened a small shop in Copenhagen to sell high quality brands, ribbons, and garters. In 1877, Fonnesbech’s son, Anders junior became part of the family business. Beside importing from famous design houses like Lanvin, Balenziaga, and Christian Dior he gradually expanded the business by starting to create exclusive clothes and accessories for women through his own atelier. During the 1930’s to 60’s Fonnesbech grew into the most exclusive department store in Copenhagen. The company is today still in the building that hosted the famous department store, new collections are developed in the former Fonnesbech restaurant on the fifth floor. The first re-launched collection was presented at the official Copenhagen Fashion Week in August 2014, with the SS15 collection “A” as a tribute to Anders Fonnesbech the first.