FEIT.

 

 

Athletic and classic footwear merged into a modern, minimal luxury product following a strict set of design and manufacturing principles. Each product is built entirely by hand from natural materials, produced in limited numbers with a carefully selected group of master craftspeople from around the world.


HOW THEY WORK

FEIT_construction_handsewing.jpg

FEIT stands for athletic and classic footwear merged into a modern, minimal luxury product following a strict set of design and manufacturing principles. They use traditional production techniques, because "products of integrity are created when construction leads design and a human implements it." All products are made by hand. Their construction is chosen to root the individual on firm ground by providing balance, stability, and longevity. See how it's done here.

Products will be in harmony with the individual and the earth on which he stands when natural materials are used in their creation. That's why FEIT adheres to a strict policy of using biological materials and natural treatments where possible. Natural materials breathe, patina, take on the shape of, and become one with, the wearer.

The above benefits are the result of three main elements: Leather, treatments, components. Learn more about it here.


THE FOUNDER

Tull Price’s career in footwear started when he launched Royal Elastics with two friends at the early age of 20. What started as a fun project grew into a footwear company with global distribution.

During the ten years he ran the company and especially after its sale, Tull witnessed the shortcomings of production on a mass scale. The corporate pressure to create quarterly growth led to extreme cost-cutting, which exacerbated the existing problems inherent to mass production such as automation and the use of synthetics and toxins, leading to increased waste and landfill.

FEIT was born as a reaction—an evolution of consumerism and production, moving away from volume and excess and towards quality, sustainability, and the pursuit of product integrity. 

To help refine this idea, Tull spent most of the next ten years studying and working in Europe, to learn from its use of traditional production techniques and its insights into capitalism and longevity—insights increasingly relevant in today’s world.

13561747_881474785329296_1268525996_a.jpg