Not only for the surfer who grew up with surf brands, but grew out of logos. It's made for men who want to wear clothing that’s made better, fits better and looks better.
HOW THEY WORK
Outerknown was born on questioning and challenging the norms of clothing manufacturing, as they state. That's why they are: Fairtrade certified. Eco-conscious. Innovative. Informative. From using organic, recycled and regenerated materials like Econyl and explaining how and why they do what they do to talking about ocean and sustainability related themes in their journal, they want us to be in the know.
P.S. We love their hangtags. Just add water—and it dissolves. It's so easy to reducing packaging waste! Plus it’s EPA approved. 100% biodegradable. Compostable. Recyclable. Environmentally friendly. And non-toxic. Sweet!
11 time World Surf League Champion, Kelly Slater and acclaimed designer, John Moore founded Outerknown with the belief that they have an obligation to build better products and understand the way our consumption impacts the world around us.
"As designers, we're challenging ourselves to build better, more sustainable products. As producers, we’re lifting the lid on our supply chain, bringing the consumer along on our sustainable journey. As storytellers, we're perpetually evolving our brand vision. As athletes and performers, we're pushed to formerly impossible levels. As global citizens, we're offered the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the Outerknown."