Committed to both cultural heritage and sustainability, ALAMA‘s Maasai collection grows organically, with unique traditional statement jewelry pieces instead of seasonal offerings and with a zero waste policy. All ALAMA revenues go back to support the charitable programs of Africa Amini Alama, a charity which improves the living conditions of the Maasai and Meru tribes of Northern Tanzania.
The women artisans who create ALAMA's one-of-a-kind jewelry pieces are members of traditional pastoral African tribe of the upland steppes of Tanzania. In the traditional Maasai culture, the women are the ones in charge of the beading. The beaded jewelry pieces accompany the tribe through all stages of life. The colors and the structure of the jewelry can indicate someone’s age, social status, marital status, gender and give insights on warriorhood. Each jewelry piece is handmade and a celebration of their ancestral traditions, their semi-nomadic lifestyle and their distinctive dress and jewelry customs.
Nini Gollong is the driving force behind ALAMA. The German artist has been working in fashion, design and art as an internationally acclaimed set designer, interior designer, installation artist and prop stylist for the past 11 years. Today she is based between Paris and Berlin, but spends more and more time in Tanzania to develop her project further. She has been working with photographers such as Karl Lagerfeld, Ellen von Unwerth, Lachlan Bailey, Karim Sadli, and clients such as Chanel, Dior, Balmain and many more.