ALAS THE LABEL. 

 

 

Since 2011, ALAS creates high quality, sustainably produced sleepwear made in India where the cotton is also grown, spun, woven and dyed. All garments are constructed with certified organic cotton or recycled PET polyester, in fair labour, sweatshop-free factories. The colorful prints are created by ALAS and guest designers they love.


THE MISSION

As designers, creatives and humans living in a world of increasing scarcity, responsible manufacturing practices are fundamentally important. Considering who makes our products, under what conditions, and how these practices affect our planet are questions that we had to answer, so it was a non-negotiable to make sure ALAS did so from the beginning. We are constantly searching for ways to reduce our impact on the environment through our processes and selection of materials, which continues to be an exciting and challenging journey.


HOW THEY DO IT

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Handwoven Organic Chambray: Handloom woven cloth has a rich and long history in South India. It’s been spun, woven, and dyed there since prehistoric times, and is an ancient industry for the area. The process starts with raw GOTS certified 100% organic cotton yarn, which is then dyed by hand in the two colors used in our fabric; indigo in the warp, and white in the weft. The warp yarn is then stretched out onto a loom to the desired length of the fabric, and the weft yarn is woven back and forth to create the cloth.

Recycled PET Polyester is used in the fabric in the MOVE is made of recycled PET plastic bottles range uses 70% less water, energy, and heat compared to traditional polyester processing methods; a far more sustainable way to produce a fabric that has longevity and strength."

Non-toxic dyeing and printing with methods that avoid toxic heavy metals, AZOs and formaldehyde is highly beneficial for the employees working in the dye and print houses, as well as the end consumer, whose skin comes into contact with the fabric in its final use. All waste water from the dye and print units is treated for future agricultural use.

Recycled Packaging: All packaging, swing tags and business cards are recycled and recyclable.

Complete transparency across the entire production and supply line, so that customers can buy with a clear conscience. You can even see who produces the collection: here


THE FOUNDERS

Kelly Elkin, and Betony Dircks met in 2004 on the first day of their Bachelor of Fine Arts degree, and "immediately connected over our mutual love for bright colors and prints. It went deeper than this however, and we soon realized we also shared a staunch commitment to our environment and the people who live in it. It seemed only natural that with our core values aligned, we would continue to work together for what has now been 10 years (and counting!)."

 

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We love the personal bonds we have with our team in India, and it’s a joy to be a part of their journey, and them ours.