Carcel goes where the best and most sustainable materials in the world meet the highest rate of poverty-related crime to create fashion manufactured by women in prison and transform lost time into fair wages, skills and hopes of a better future. Scandinavian design tradition whith simple silhouettes meets premium quality materials. Carcel invests in good wages and sells exclusively online. This allows to offer high-end quality with a unique social impact, without the luxury mark-up.


Each collection is manufactured inside of women’s prisons providing fair wages to the women to help them support themselves and their children. Most women in developing countries are incarcerated due to poverty-related crimes. It is predominantly young, poor, single mothers with a low level of education and income. Most of them have children living inside and outside of the prison. In many countries, it’s a great stigma to go to prison as a woman, and it’s an incredible struggle to get reaccepted back into society not to mention finding a job when released.

We visited Peruvian prisons and realized that they are already sewing and knitting, but with no access to a market, they can’t sell their products and make no money. We turn this wasted time into skills and paid jobs so women in prison can support themselves, send their children to school, save up for a crime-free beginning and ultimately, break the cycle of poverty. 
We use 100% natural materials that are locally sourced. Our first collection is made from 100% Baby Alpaca and produced in Cusco’s women’s prison in Peru. Our next collection will be made from 100% organic silk, manufactured in prisons in India. Our next collection will be made from Organic Silk, manufactured by women in prison in India.



CEO& Founder Veronica D’Souza is a strong believer in improving the world through designing business solutions that are attractive and aspirational. She is a recognized, award-winning social entrepreneur. In her private life she is a passionate and ambitious soul, always looking for the right business strategy to make capitalism solve the world’s pressing challenges. She gets her inspiration from people with drive, songwriting, world traveling and her young daughter Vita Leo.

Creative Director & Partner Louise van Hauen is the creative force behind Carcel’s collections. After receiving a BA (Hons) degree from London College of Fashion, she did a Masters degree at the prestigious Royal College of Art. She since went on to work as a stylistic consultant for Dirk Bikkembergs in Italy, a design assistant for Louis Vuitton in Paris and freelance accessories consultant in London. In 2014 she went to Nairobi on holiday and returned 2 years later with a baby and the experience of being creative manager at Sandstorm Kenya, the leading brand of leather bags in East Africa.