Tailored outerwear and statement coats in minimalist Scandinavian design are the trademark of the London based brand.


The People Of Sand was originally founded in the United Arab Emirates. The People Of Sand is specialized into Moroccan Design & Home Decor and it reflect Moorish, French, Spanish and Arabesque styles which depict so well the country's architecture and history.

Today The People Of Sand offices are located in Rabat, Dubai and Barcelona. The People Of Sand sells exclusively online and we work directly with Moroccan handcraftsmen. 


Audrey Soler, founder and creative director of People of Sands, is born in a multi cultural background in Paris with French, Spanish and Berber roots that made her travel naturally to the Arab world and Spain. Her online store is influenced by a bohemian chic lifestyle that reminds her of her native Paris with Arabic influence.

After living in the US and London I moved to Dubai in 2005. I remembered missing interior styles and influences that I had grown up with. It was this constant need to find unique, crafty items that lead me to create THE PEOPLE OF SAND. ” Audrey Soler, Founder & Creative Director of The People Of Sand

She is involved every side of her online store from sourcing the pieces, the production, the marketing and the business strategy. After working for 15 years in advertising in Europe and in the Middle East she decided to find a better work life balance with time for her passions.

These days Audrey shares her time between Morocco, United Arab Emirates and Europe. She travels to Morocco frequently and she meets directly with the crafters.  

The pieces I select are all handmade and bring that bohemian chic style to any interiors.