Unmade is the platform fashion is built on; the interface between brands, customers and factories. Unmade have developed the technology for industrial customisation, enabling the world’s most innovative brands to manufacture uniquely customised knitwear at scale.
HOW THEY WORK
Fashion is about expressing your individuality through the clothes you wear, but current industrial manufacturing fails to account for this. Clothes are designed for the ‘average’ meaning many products are not fit for purpose. The result is overproduction, heavy discounting and waste, impacting companies’ bottom lines and the environment. Unmade is the industrial solution to change this.
HOW IT WORKS
Our system is made from three key elements: Personalisation editors, ecommerce integration and on-demand manufacturing. These enable partners to take customised designs straight to production, for the same unit cost as mass production.
Whilst researching performance clothing for UK Sport, Ben Alun-Jones, Hal Watts and Kirsty Emery realised the untapped potential of industrial knitting machines. Combining their programming and engineering skills, they developed a new way to control them.
Founded in 2013, Unmade used their technology to launch a series of interactive knitwear products in collaboration with artists and designers. They’ve since worked on projects with the British Fashion Council, designed an award-winning catwalk collection with Christopher Raeburn, and built a concept store within Selfridges.