VEJA.

 

 

This picture perfect eco conscious and ethical footwear brand seems to do it all just right...


HOW THEY WORK

Screen Shot 2017-04-20 at 19.25.31.png

Beside being eco and ethical Veja implements an impressive 'Zero Policy': No advertisement, no sweatshops, no extra stock. Their key priority: CO2 reduction through the reduction of emissions and energy use. 

All Veja trainers are transported by boat from Porto Alegre, Brazil to Le Havre in France. Upon arrival in Le Havre, the trainers travel in barges along the canals to the Parisian suburbs.

Logistics are managed by Ateliers Sans Frontières, a French social association which enables people who have been unemployed to return to the workforce through training.

Veja’s packaging is made of recycled and recyclable cardboard. The size of the shoe-box was reduced in 2002 to optimize efficiency.

Finally, Veja uses ENERCOOP (a cooperative of green electricity), in its Headquaters instead of EDF (the French national nuclear energy supplier).

Veja trainers and accessories are made of organic cotton, wild rubber from the Amazon, vegetable-tanned leather or vegan leather.

The factory where Veja trainers are made in South Brazil respects the standards of work established by the International Labour Organization. 80% of workers at the factory are unionized.

See how they do it in detail here.


THE FOUNDERS

It was in 2004 when Sébastien Kopp and François-Ghislain Morillion, the two French founders and childhood friends took the first steps with their brand by meeting with organic cotton farmers in North Brazil and wild rubber tappers in the Amazon (Seringueiros) to establish the production chain behind Veja in Brazil. “We met at school when we were 14 years old, and became best friends during high school and university,” explains Kopp. “Today, we are like brothers.” HighSnobiety did a great interview with them, read it here.

13561747_881474785329296_1268525996_a.jpg
 
 
In order to reduce, we need to change our methods of transportation, organization, production, conditioning and consumption.