WATG.

 

 

We've all done it, purchased low quality, cheap fast fashion made in factories abroad and wondered "how do they make it so cheap?" The reality is not good. There has to be a better way to produce, one that allows us to wear with pride and sleep soundly. So Wool and the Gang was born—pioneering fashion production that's made in a sustainable way, bringing back knitting as a viable means of production for generations to come.


THE community

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Knitting all around the world.

Our knitting revolution is growing—our makers are involved in every step of our process from design and production through to passing on knitting skills at our Parties. Anyone can be a Gangsta—simply purchase a Kit and learn to knit, support a fellow Gangsta by buying their handmade pieces, or pass on your skills to others. Get involved, join the Maker Revolution and make a change!


THE FOUNDERS

Designers Aurelie Popper and Jade Harwood met while studying Textile Design at Central Saint Martins in London. After school they gained experience together at Alexander McQueen and Balmain in Paris. That's when they were discovered by former model, world traveller and yarn lover Elisabeth Sabrier. Together they founded Wool and the Gang.

With Lisa Rodwell (previously at MOO, Yahoo and eBay) as CEO, fashion industry rebels, Aurelie and Jade, are leading The Gang, changing the way fashion is created and consumed.

 

 
Knitting is the new yoga.
 
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