Meet the Witty Twister: Leif Erikkson's classic staples--coats & jackets made handcrafted in Great Britain--are intentionally off beat. And that's only one of the reasons and we like them...


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Leif Erikkson is Sublime Magazine Good brand Award 2016 winner with its ethical artisan pieces that are sustainable at it's core: eco-friendly fabrics and components as well as recycling and energy and waste efficient processes are one of its main values.

Our aim is to provide quality products that do not comprise on the manufacture, and minimize on the environmental impact of the business and supply chain. We counter fast, cheap fashion and damaging patterns of fashion consumption with timeless and contemporary clothes.


After participating in the EcoChic Design Award 2013, Catherine Hudson continued to pursue sustainable fashion as a career path and in 2016 officially launched her Princes Trust approved menswear brand, Leif Eriksson. Her collection up-cycles discontinued fabrics from local manufacturers and uses organic textiles sourced from the Netherlands and the UK. Awarded the Good Brands Award 2016 by Sublime Magazine, her brand is already being well-received by the industry. Catherine’s work has been showcased at Fair Fashion Show in Gothenburg, Brighton Fashion Week and at the Collective DD (Design for Demain) showroom during Paris Fashion Week. Catherine graduated with a Fashion Design degree from The Manchester Metropolitan University, and she has previously interned with renowned designers Peter Pilotto and Aitor Throup.


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Being a sustainable designer is so much fun. I meet people and artisan businesses who are passionate about what they believe and who carefully consider their craft to create things of a very high standard. This, I relate to and reiterate in my own business ethos.