Craftsmanship over trend: A handloom and a one-of-a-kind approach on recycled distressed denim is what the London based French-born designer founded her label on. Each season sees a new sustainable aspect and features ancient techniques in surprisingly modern ways.


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Trying to handle the matter of sustainability in her very own way by combining outstanding contemporary design with ancient techniques, conscious materials and production steps as well as a good portion of self reflection to position herself "as a luxury fashion brand first and foremost and sustainable second". 

With the help of a women’s craft collective in Burkina Faso, she’s making hand-woven jeans on a large scale—pieces that used to take her a week to make in her studio in East London can be produced on traditional West African looms in a matter of hours.

She’s also working with a mill in Spain that’s specializing in recycled denim to expand her business in an ethical way. 


Parisian by birth, Faustine Steinmetz began her studies at Atelier Chardon Savard where she got a taste of the delicate haute couture techniques of Paris' famous ateliers from a collective of artisans known as les petites mains. She then completed her Masters at the prestigious Central Saint Martins centre in London. After stints at Jeremy Scott and Henrik Vibskov, Faustine launched her namesake label in 2013 shortly after acquiring her first handloom. All of her pieces are made in coherence to her belief in craftsmanship over trend.

Nothing is 100% sustainable, but you can just try to do the best you can...