Time to Get Wet!
Our Cool Guide for beach season
As we are stocking up on new beach gear, we were looking into brands that dedicate their approach to conscious production and tech materials. We found some pretty awesome pieces from upcoming brands, which we feature here, but also the big ones are doing their homework and are throwing conscious capsule collections on the market. WEEKDAY for example recently launched a line of swimsuits made of recycled polyamide, and the list of brands working with Econyl, a material made of nylon waste—fishnets and bottles rescued from the oceans—is ever growing from adidas, Volcom to Arena, Auria, Triumph, La Perla, Koru, just to name a few. And then there are of course the bigger, established ones who do it well from scratch and follow an conscious path as their overall brand strategy—thanks Patagonia, Ecoalf & Co.!
Among the first to use Econyl we love this brand for their quirky collaborations and prints that make their pieces funky eye catchers.
Localy produced in a small studio in New York this brand has it's A-Lister following for a good reason...
Inspired by travel, modern art, and the cult of global style-setters, known for the LBB—the Little Black Bikini™, as essential as the little black dress—and their signature California Cut.
With the goal to beautify the beach in more ways than one, by doing their part to lighten their environmental footprint. Their new EcoLux™ matte superfine jersey is made with recycled nylon fiber to conserve precious resources.
The prints are created, when possible, with waterless digital technology at factories specially chosen for their innovative approaches to conserving electricity and water.
Gabby Sabharwal uses only vintage and reclaimed swim fabrics that she personally hand-sources from warehouses in the Tri-State area, which also happen to be much softer than today’s brand-new swim materials.
Kelly Slater's conscious menswear brand is not a swimwear brand per se, but born out of the love for the ocean. And one of our favorites when it comes to men's trunks. We hope though a version for women will follow very soon!!
They made it into our list for their pretty one-pieces. Abysse is constantly inspired by the idea of bringing function and fashion into one being. They exclusively use fabrics that will do no harm to our Planet. The collection of wetsuits and neoprene bikinis are made of 100% Japanese limestone neoprene, made out of eco-friendly rubber that is warmer, lighter and ultra durable.
Side note: Patagonia had some very interesting information on the topic. Read more about it here.
Note: There is a controversy about recycled nylon. We talked to upcycling expert Friederike von Wedel to learn more about the Pro's & Con's.