Close the Loop!

 

 

Imagine a world where all resources are designed in such a way that they find a new application after each use with virtually no waste. A world in which wool is 'stored' in a sweater that accompanies us for a few years as a favorite piece before being spun into something new, maybe a pair of trousers. In the end, maybe it will be turned into a planting fleece that helps plants grow and protects the soil from erosion. The possibilities are endless...


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If we recycle certain materials like PET, it doesn’t make it better, it’s still too long there. We don’t make a real change if we recycle this material. We need to find better solutions.
 

BENEFICIAL DESIGN.

Beneficial Design can be understood as a holistic approach to closed cycles (Closed Loop* and Circular Design* Systems) in Cradle to Cradle*-philosophy, which connects artistic-science theory with practice.

 

Creating Positive Fashion.

Interview with Friederike von Wedel-Parlow

Founder of the Beneficial Design Institute, Berlin

After studying fashion design at the UdK in Berlin under the wings of Vivienne Westwood, Friederike launched her own fashion brand, Von Wedel und Tiedeken. In 2010 she startet the masters course Sustainability in Fashion at the Berlin branch of Esmod working closely with cradle-to-cradle guru Michael Braungart on different projects. She left the position as a professor in 2016 to launch the Beneficial Design Institute.

 

"We need material that is made for where it’s going to to make it safe for the environment or we can look at solutions where we are really sure that we won’t loose the material in the technical cycle."

 
“When we look at sustainability (…) the best product is a product that isn’t made. Or the best client is the one that is not buying. Or, as we are sitting here, breathing, we do create emissions, so actually the best in this scenario would be if we were all not there. Sustainability is not a game changer, what we need is real quality and innovation.“
 
 

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